Sir Issac Newton Essays - Isaac Newton, Copernican Revolution

Sir Issac Newton Sir Isaac Newton English mathematician and physicist Birth December 25, 1642 Death March 20, 1727 Place of Birth Woolsthorpe, England Known for Inventing, in part, the branch of mathematics now known as calculus Formulating the three laws of motion, which describe classical mechanics Proposing the theory of universal gravitation, which explains that all bodies are affected by the force called gravity Career 1661 Entered Trinity College, University of Cambridge 1665-1666 Developed what he called the fluxional method (now known as calculus) while living in seclusion to avoid the plague 1669-1701 Served as Lucasian Professor of Mathematics at the University of Cambridge 1687 Published his seminal work, Philosphiae Naturalis Principia Mathematica (Mathematical Principles of Natural Philosophy), which contained his three laws of motion and the theory of gravitation 1703-1727 Acted as president of the Royal Society, an organization that promotes the natural sciences 1704 Published Opticks (Optics), describing his theory that white light is a blend of different colors Did You Know? Newton was reluctant to share his research with other scientists for fear they would take credit for his discoveries. Newton instigated a Royal Society investigation to prove that he invented calculus before German mathematician Gottfried Wilhelm Liebniz, who had published the method first. In addition to science, Newton showed an interest in alchemy, mysticism, and theology. French writer Voltaire first recorded the story that a falling apple gave Newton the inspiration for his theory of gravitation. Voltaire cited Newton's niece as his source for the story. Bibliography none

buy custom Konti IT UC essay

buy custom Konti IT UC essay In the recent times competition between organizations operating in the same field has highly increased. This is attributable to reduced barriers of entry, improved innovation, and invention among other notable factors. As a result of this, firms have been forced to employ various techniques to attract and retain customers, failure to which their profitability levels will drop (Hamilton and Feenstrat, 1998). As witnessed in 2008, during the global financial crises, many organizations had to close their shops due to reduced profitability levels. Consequently, unemployment levels in most parts of the globe have surged up. This has forced governments and other stakeholders to encourage young people to venture into alternative form of employment. Having undertaken an adequate training in the field of information technology, I strongly feel I have all skills required to start and sustain a business. The kind of organization I want to develop will be referred to as Konti IT UC. The firm will be based in Texas, United States, as this is a high potential market, especially for companies, which require such services. The organization will be a full service computer repair company with custom builds, IT management, and networking. The organization clients will be other companies in the country who require computer supplies and repairs, management, as well as networking. To ensure the organization runs properly, its mission and vision must be known. Konti IT UCs mission will be to become world class computer organization through provision of excellent facilities. The vision of the firm will be to provide excellent computer services to all clients, hence ensuring customer satisfaction (Clarke, 1991). The management of the firm will comprise the managing director, board of governors and the employees. The organization will hire its employees from the local communities as a part of corporate social responsibilities. The initial capital for the organization is less than $500,000, thus cannot sustain a large number of employees at the start-up stages. The organization is required to hire staff with excellent skills in computer applications and networking. The staff hired will be required to attend a training workshop to familiarize themselves with the products and services before handling the customers. This will ensure the clients will be satisfied with the organization service, hence Konti IT UC organizations will maximize the profit. Konti IT UC organization will provide different goods and services to their clients. Firstly, the organization will provide service to computers and servers of different companies, such as laptops and desktops as well as their accessories. Secondly, the organization will build custom systems for management and maintenance of the computers and servers supplied. Thirdly, the organization will design networks, install, and maintain them for companies. There are several staffing challenges, which will face the firm. One of the challenges is cash flow management in the company. The management needs to control the cash flow to ensure good running of the organization. First, it will be crucial to establish finance department as well as to employ a qualified accountant to handle the acounts department. The accountant will be required to give a summary of the income of the company as well as the expenses. This will help the management to understand whether the organization is running at a pro fit or at a loss (Norhria, 2009). The other challenge likely to hinder rapid expansion of the firm is hiring. Hiring people in a new organization is tedious and risky, since dedicated people are required to ensure the company stands. To deal with this challenge, the management of Konti IT UC will determine the roles, skills required, number of roles and then advertise the jobs in the media. Qualifications of the required staff will be analyzed properly and will be followed to ensure only qualified people are placed for the jobs. Similarly, the candidate will be required to have Information Technology skills as well as networking skills, since the organization will be dealing with IT equipments. For Konti IT UC organization to handle the employees properly, leadership dashboards will be developed in various business units. These leadership dashboards required include human resources, responsible for hiring activities among other notable duties. The HR department will compare talent data, hiring data as well as performance data of the people to be hired for the job. To ensure the staffs are trustworthy, the organization will develop a learning culture that will allow the employees to offer ideas on how to improve the organization. This will offer Konti IT UC organization to grow, hence maximize the profit margins of the company. The ideas offered by the employees will be implemented into the organization to improve the service and support of the clients. The other challenge, which may face Konti IT UC organization, is the problem in determining the customer behavior. This is as a result of generation gap in the environmental societies in the country. Konti IT UC organization is required to develop strong marketing strategies to improve their market in the region. To maximize the profits of Konti IT UC organization the management needs to enhance marketing strategies. One of the marketing strategies, which can be enhanced, is advertising. The company will require advertising their products to raise customer loyalty level. Some of the advertising methods that will be used are online advertising, use of billboards on the roads as well as media advertising. The online advertisement will involve social media sites such as linked in, Twitter and Facebook. The company will advertise their products and use the initial companies to testify their products. The second marketing strategy that can be used by Konti IT UC is regular promotion. The company will offer discount services to their clients to increase the number of clients. In addition, the firm will offer free repair services to its clients for the first three months. The third mark eting strategy to be employed by Konti IT UC is to lower the servicing of server and computer prices to client companies. However, the company services should offer high quality services so that the clients can have high confidence in our products. Organization plan development affects the company significance and development. The organization structure of Konti IT UC company will comprise of the managing director, finance, marketing and human resource. (Norhria, 2009) The managing director will handle the company operations. The finance department will ensure all the account operations are handled carefully. Likewise, it will ensure the company maximizes the profits and reduces the costs incurred by the company. The marketing department will determine the marketing strategies as well as market opportunities of their products in the country. Likewise, they will ensure promotions are done several times to attract customers. The human resource department will be responsible for promoting workforce for Konti IT UC organization. The department will ensure the workforce have the required skills for the designated jobs. Motivating managers and employees is a key skill required in every organization. During development of motivational skills, individual differences for the workers should be analyzed through interviews and questionnaires. There are several ways the firm will employ in order to motivate all employees The most crucial way to motivate my employees is by creating a healthy communication channel, thus ensuring that their challenges in workplace are handled in time. This way bureaucracy will be significantly reduced, hence enhancing quality delivery to our esteemed customers. Secondly, there will be an urgent need to integrate the views of all the employees, regardless of the position they occupy in the firm. As argued by Clarke (1991), this is a key ingredient of ensuring innovation and invention, as clearly seen in major international organizations, such as Apple Inc., Google Inc., and Coca Cola Company among others. In addition I will employ job rotation to the managers in different depa rtments to reduce performing repetitive tasks, thus giving them an opportunity to learn new skills (Mizruchi, 1994). In Konti IT UC organization human approach to managing will be employed, since this approach prepares the management to handle emerging issues adequately. Likewise, the approach provides value-oriented society as well as focusing on their movement. Mizruchi (1994) through human approach, it is easy for corporate leaders to manage employees in an organization. This way market share is significantly improved, hence maximizing the profits. This approach is enormously supported by critical assessment of human relations theory of management. This is due to the fact that human approach to the management builds the relationship between the employees and the managers, thus improving teamwork in the workplace. In conclusion, it is worth noting that Konti IT UC organization has a potential market, both in the domestic and international markets, such as India, China among others. This is due to the high quality service delivery to be offered to all our customers at a reduced price. This is owing to the fact that price will be a major differentiating factor between our firm and close competitors. To ensure short and long-term sustainability, the firm will adhere to the policies and rules of good corporate governance, a factor that will significantly attract all the potential investors. Buy custom Konti IT UC essay

Tips for Writing 5 Types of Sports Stories

Tips for Writing 5 Types of Sports Stories Getting a handle on sportswriting can be daunting because there are so many different kinds of stories that can be done. For the aspiring sportswriter, these are some of the main types. The Straight-Lede Game Story The straight-lede game story is the most basic story in all of sportswriting. Its just what it sounds like: an article about a game that uses a straight-news type of lede. The lede summarizes the main points- who won, who lost, the score, and what the star player did. Heres an example of this kind of lede: Quarterback Pete Faust threw three touchdown passes to lead the Jefferson High School Eagles to a 21-7 victory over crosstown rival McKinley High. The rest of the story follows from there, with an account of the big plays and playmakers, and after-game quotes from coaches and players. Because they often focus on high school and small-college teams, straight-lede game stories tend to be fairly tightly written. Straight-lede game stories are still used for coverage of high school and some college sports. But theyre used less nowadays for pro sports. Why? Because pro sports are seen on TV and most fans of a particular team know the score of a game long before they read about it. The Feature-Lede Game Story Feature-lede game stories are common for pro sports. Readers usually already know the score of pro games as soon as theyre done, so when they pick up a sports section they want stories that offer a different angle on what happened and why. Heres an example of a game story feature lede: It had rained all that day in the city of brotherly love, so when the Philadelphia Eagles took the field the ground was already a soggy mess- much like the game that would follow. So it was somehow fitting that the Eagles would lose 31-7 to the Dallas Cowboys in a contest that was one of the worst of quarterback Donovan McNabbs career. McNabb threw two interceptions and fumbled the ball three times. The story starts out with some description and doesnt get to the final score until the second paragraph. Again, thats fine: readers will already know the score. Its the writers job to give them something more. Delayed-lede game stories tend to be a bit more in-depth that straight-lede stories, and as a result are often longer. Profiles The sports world is full of colorful characters, so its no surprise that personality profiles are a staple of sportswriting. Whether its a charismatic coach or a young athlete on the rise, some of the best profiles anywhere are found in sports sections. Heres an example of a profile lede: Norman Dale surveys the court as his players practice layups. A pained look crosses the face of the coach of the McKinley High School basketball team as one player after another misses the basket. Again! he shouts. Again! You dont stop! You dont quit! You work till you get it right! And so they continue until they start to get it right. Coach Dale wouldnt have it any other way. Season Preview and Wrap-Up Stories Season previews and wrap-ups are fixtures of the sportswriters repertoire. These are done any time a team and a coach are preparing for the coming season, or when the season has just ended, either in glory or infamy. Obviously, the focus here isnt a specific game or even individual, but a broad look at the season- how the coach and players expect things to go, or how they feel once that season is done. Heres an example of a lede for this kind of story: Coach Jenna Johnson has high hopes for the Pennwood High School womens basketball team this year. After all, the Lions were city champions last year, led by the play of Juanita Ramirez, who returns to the team this year as a senior. We expect great things from her, Coach Johnson says. Columns A column is where the sportswriter gets to vent his or her opinions, and the best sports columnists do just that, fearlessly. Often that means being very tough on coaches, players or teams who dont meet expectations, particularly at the pro level, where all concerned are being paid huge salaries to do just one thing- win. But sports columnists also focus on those they admire, whether its an inspirational coach who leads a team of underdogs to a great season, or a mostly unheralded player who may be short on natural talent but makes up for it with hard work and unselfish play. Heres an example of how a sports column might begin: Lamont Wilson certainly isnt the tallest player on the McKinley High School basketball team. At 5-foot-9, hes hard to spot in the sea of mid 6-footers on the court. But Wilson is the model of an unselfish team player, the kind of athlete who makes those around him shine. I just do whatever I can to help the team, the ever-modest Wilson says.

Deception Detection in the Courtroom Essay Example | Topics and Well Written Essays - 1000 words

Deception Detection in the Courtroom - Essay Example For instance, the use of the polygraph can give misleading information about a person. The simple principle applied by polygraphs is that it is stressful to lie, and stress brings up certain changes to normal functions of the body. The deviations from the norm can be measured, and the levels of stress determined to give conclusions. Another technology that is applied is fMRI. This is a type of technology that gives the direct behavior of the brain. Studies have been conducted to ascertain the effectiveness of this technology through experiments. There are differences in the brain’s activities when a person is engaging in lies and when the person is telling the truth. This simple principle is applied in the use of fMRI. There are debates that revolve around the application of this technology in getting justice in court rooms, but they have not been agreed upon. In this technology, there are procedures applied to detect deception. First there is the Control Question Test (CQT), this uses simple yes/no answers to get the culprits’ data captured and the second is Guilt Knowledge Test (GKT). The test is used to unveil any hidden information from the person being tested. Another technique that can be used is brain fingerprinting, this technology applies the use of electroencephalography. This technique is used to detect any hidden information in the brain through measurement of electric brain waves. This technique is also being tested for the determination of whether individuals are engaging in lies or not.

Professional Journal Paper Essay Example | Topics and Well Written Essays - 500 words

Professional Journal Paper - Essay Example During the course of reading of the article, it seems that in spite of comprehensive review of literature; the author failed to provide a proper framework of study. The article missed the quality of coherence. The author discussed the patterns of crimes in logical manners. He, even, did not ignore the nature of crimes in different states of the United States. In his opinion, these crimes can be rooted out from the society after the elimination of the causes of the crimes. However, he did not discuss reasons in proper context. For example, he considers the increasing cases of theft as the natural consequence of ‘split families’, but he ignored the view of biologists who traced the roots of theft in human genes. The author conducted a survey to ascertain the problems of judicial system. Open ended questions have been included in the questionnaire of the survey which enhanced the scope of the research. The respondents of the questions are mainly adolescents, which raised a figure at the credibility of the research as mature opinion is missing in the research. The writer explained the social phenomenon of crimes in good context. He traced the roots of crimes in the social problems of the society. For example, commenting upon the recent mass shooting incident at a college of New York, he blamed stress and depression of the teen agers as the major cause and stressed upon the need of the promotion of more recreational activities to develop competition among teen agers. While analyzing, he ignored the efforts of the rehabilitation department and analyze the incident superficially. The suggestions for the overhauling of the criminal justice system can be declared as old wine in new bottle. (Sameul 1977) However, the article carries new information for the practicing lawyers. They can use this angle of information for the benefits of their clients. He discussed the various clauses and articles of the constitution in different contexts thus contributed to the

Challenges of change facing British airways

Challenges of change facing British airways Chosen Question: Select a London-based organisation and analyse the challenges of change facing it and how it is approaching the process of change. Where possible do so by reference to theories of change management. LEADERSHIP AND MANAGEMENT: Executive Summary: Airline business is a difficult company. It has been well-known in the direction of being the mainly economical company in all over the world. Marketing executive must also be ready for action on the way to manage through the challenges of this variety of business. British Airways is one of the market influential within the airlines industry in U.K. The corporation has it huge opportunity. The airline is dedicated towards quality-service. In count, it has its aggressive advantages. British Airways has enormous opportunity of increasing and getting better of its services. In this we discuss about the various challenges of change faced by the British Airways and in what way it is approaching the procedure of change. Introduction: British Airways is one of the leading airlines in the world. This case traces the airlines history and discusses the process of turnaround during the 1980s under the leadership of Lord King and Colin Marshall.   The case also discusses the subsequent turbulent period under CEO Bob Ayling and the challenges faced, including recession, competition, terrorism and the Gulf war. The case closes with an outline of the tasks ahead of the incumbent CEO Rod Eddington. The case can be used to illustrate the importance of leadership in bringing about cultural change. Challenges faced by British Airways: The economic conditions that prevailed throughout 2009/10 were the most severe they have ever encountered. As a result of the worst recession for 60 years, their industry has faced a series of permanent structural changes that have drastically reduced their revenues in the short term and have permanently changed the economics of running a premium airline. These problems are in themselves formidable. But, in addition, British Airways faced a list of daunting challenges of its own. These included the need to: à ¢Ã¢â€š ¬Ã‚ ¢ Raise finance at a time of continuing crisis in the debt markets; à ¢Ã¢â€š ¬Ã‚ ¢ Radically reduce their historic cost base; à ¢Ã¢â€š ¬Ã‚ ¢ Change working practices; à ¢Ã¢â€š ¬Ã‚ ¢ Complete their planned merger with Iberia; à ¢Ã¢â€š ¬Ã‚ ¢ Win an acceptable anti-trust agreement to cooperate with American Airlines and Iberia on North Atlantic routes; and à ¢Ã¢â€š ¬Ã‚ ¢ Tackle their  £3.7 billion pensions deficit successfully. Twelve months on, they can feel satisfied that on every one of these issues, they have either tackled or made significant progress in overcoming the challenges they faced. Permanent change They entered the recession financially strong and with their fleet replacement plans fully financed to 2013. In August 2009, they successfully raised  £350 million through a convertible bond issue, providing them with the finance to keep investing in their business and maintain their focthem on excellent service as the recession runs its course. Over the year they reduced their unit costs by 6.5 per cent. Their fuel bill fell by nearly  £600 million, accounting for a large element of this decrease. Unit costs excluding fuel also fell by 1.8 per cent. This was truly a remarkable achievement. It is hard enough to cut costs when capacity is rising; to do so when capacity is in sharp decline is very difficult indeed. Their cost base is now far more competitive, meaning they are well placed to achieve more profitable growth in the future. They successfully carried the majority of their workforce with them in making changes to working practices, including their pilots and engineers. A number of staff have left the Company on voluntary terms. They have succeeded in introducing permanent cost reductions across the airline, including reductions in crew complements. Regrettably, these changes were met by unjustified strike action by Unites cabin crew branch. BASSA misrepresented the Companys position to its members, failed to represent the views of the majority of cabin crew and has been intent on a confrontation with the airline. The vast majority of their employees recognise the need for permanent change and have shown great commitment to British Airways during this difficult year. Their relationship w ith Iberia is very strong and they have now signed a merger agreement that they know will bring real benefits to their respective customers and shareholders and protect the brands of the two airlines. If remaining technicalities are successfully dealt with, as they fully expect, the merger should be concluded by the end of 2010. Similarly, all the signs are that they can win anti-trust immunity from the THEM Department of Transportation along with regulatory approval from the EU competition authorities, to operate a joint business with American Airlines and Iberia over the North Atlantic. When in place they will be able to operate on equal terms with Skyteam and Star Alliance that already enjoy immunity. Their agreement will mean more competition not less, and greater choice for travellers on these busy routes. Finally, they are progressing with negotiations to agree a way to fund their  £3.7 billion pension deficits that satisfies the Trustees and meets their requirement that they will not have to increase their contribution to the schemes in the short term. Whilst the valuation has been agreed with the Trustees, it is currently under review by the Pensions Regulator. If they can keep the schemes open for existing members it will be a significant achievement and one that has eluded many other businesses in recent years. I hope you can see how huge an agenda of change they have tackled. In that sense, 2009/10 was a year of great achievement. Financial results Their progress is all the more remarkable at a time when all their principal business customers changed their travel olicies at the same time, turning their back on premium shorthaul travel and reducing their revenues by  £1 billion. Against that backdrop, they recorded another year of heavy losses in their business. They recorded their biggest ever half year loss of  £292 million. Early and far-reaching action on costs began to show through in the second half of the year and they were even able to post a small operating profit in the third quarter. For the year as a whole their pre-tax losses stood at  £531 million compared with a loss of  £401 million in the preceding year. They cannot afford to lose sight of the scale of their losses in the last two years, even though they came on the back of record profits in 2007/08. Their business simply will not survive long term unless they stop losing money on this scale. Dividends and executive pay The programme of change they are pursuing in the business is all about making sure they have the resources to deliver outstanding service to their customers, secure and rewarding employment to their staff and strong returns to their shareholders. Given the state of their market they have frozen pay across the airline for two years. They have once again decided it would be inappropriate to pay a dividend or executive or staff cash bonuses. Customer focus Their primary focthem must remain on their customers no matter how severe the economic conditions they face. The customer is at the very heart of their plans to build an efficient global premium airline and to achieve lasting and sustainable profitability for this business. During the year, they continued to outperform in their punctuality scores, not just at Terminal 5, but across the network. Maintaining that record has involved some magnificent work by people right across the business and they take immense pride in their achievements. Their customer service scores remain strong despite significant operational disruption. An industry in transition Consolidation will be a growing theme for their industry for the foreseeable future and they are pleased with their own progress in building new partnerships and alliances. But progress on liberalising the global industry remains painfully slow, nowhere more so than in the recent protracted Open Skies negotiations between the THEM and Europe. They had hoped that the conclusion of the EU-THEM second stage negotiations would have resulted in the immediate removal of THEM restrictions on ownership and control and the protectionist Fly America policy. Unfortunately, instead of the ambitious agreement that had been promised by both sides that would have acted as a template for further global liberalisation across other trading blocs, they have ended up with an agreement that fails to deliver a truly open market for aviation. This represents a missed opportunity to create a healthier and more efficient industry for the future. Indeed, the only hope for progress may lie in moving the issue to a more powerful arena such as the Trans Atlantic Economic Council where Europe could offer wider trade concessions, i n sectors such as agriculture, in return for progress on air transport. These restrictive ownership and control requirements that prevent cross-border airline mergers, need to be consigned to the history books and fast. Only then will they see the true benefits that normalisation of the industry can achieve as is already the case with other sectors of the global economy. Climate change As a company they have led the way in searching for real and radical ways to tackle climate change. Not only have they set ourselves industry-leading targets to cut their own emissions, they are also strong advocates of carbon trading and believe aviation should be part of a global emissions trading scheme. The Climate Change Summit in Copenhagen in December presented the industry with an ideal opportunity to come together and make this a reality. For many reasons the outcome from the summit was disappointing not least as no reference was made to the airline industry. However, it is clear the governments of the world recognise the airline industry is taking a responsible position and is indeed ahead of its regulators in wanting to tackle climate change. The industry continues to work closely together to develop and promote its position. Its now down to the regulators and Governments to show commitment to the industry and to allow them to play their full part in contributing to the gl obal reduction in greenhouse gas emissions. Economic outlook The worst of the recession seems to be over. Unemployment in the UK, for example, seems to have peaked and at lower levels than had been feared. In their own business, February saw them record the first increase in premium traffic since August 2008. But recovery is precariothem and it would be foolish to assume they are out of the woods yet. The new UK Government will be forced to make some very unpopular decisions in the weeks and months ahead. Tackling the deficit remains the biggest priority. The new coalition Government plans to make immediate cuts in the deficit, they believe this threatens real dangers, not least that increased taxes and hasty spending cuts could throttle consumer confidence and trigger a double dip recession. It is vital that the UK develops a credible, measured plan to reduce the deficit, spelling out the reductions that are needed and the timescale in which they will be achieved. With election grandstanding now out of the way, this must be a priority for the new administration. A tremendothem effort Its been an immensely difficult year for my colleagues across the business and I want to thank them for the tremendous work they have done. The spirit theyve shown in supporting the business through one of its most difficult periods has been unbelievable. Its involved a lot of hard work and considerable personal sacrifices. Their prospects Their own recovery depends very much on how fast the general economy returns to growth. They remain cautiothem on that. They expect the climb out of recession to be a relatively slow one. However, I am convinced that the work they have done over the last 18 months to restructure their cost base and the progress they have made on the challenges they faced at the start of 2009/10, mean they are a far more resilient business today. That means they can be confident about surviving through further economic uncertainty. More importantly, it means they will be in a position to achieve higher levels of sustainable profitability when conditions improve. That is very good news for their customers, their staff and their shareholders. Approaches for the variothem challenges faced by the British Airways: One of the significant ways to distinguish one airline from another is in terms of the quality of its decisions. They use operational systems to run the business and business intelligence, delivered by Business Objects query and reporting tools, to manage it. British Airways Improves Customer Relationship Management and Maximises Revenues with Information Delivered by Business Objects The airline market is fiercely competitive with strong demand for lucrative business traveller routes due to capacity restrictions at major European airports and low cost entrants offering cheaper flights for the leisure passenger. Leading UK airline British Airways, is underpinning its strategic operations with business intelligence (BI) delivered by Business Objects solutions. British Airways use BUSINESSOBJECTSà ¢Ã¢â‚¬Å¾Ã‚ ¢, the integrated query, reporting and online analytical processing tool (OLAP) to access, analyse and share information stored in British Airways data warehouse. British Airways is also currently in the process of extending the decision making process worldwide via WEBINTELLIGENCE ®, the internet BI solution from Business Objects. Strategic Decision Making British Airways is one of the worlds most successful airlines, carrying over 48 million passengers a year. Peter Blundell, Knowledge Strategy Manager, British Airways, says One of the significant ways to distinguish one airline from another is in terms of the quality of its decisions. They use operational systems to run the business and business intelligence, delivered by Business Objects query and reporting tools, to manage it. BUSINESS OBJECTS is used throughout British Airways, with dozens of applications taking information from a central data warehouse. These cover all aspects of the business from CRM applications supporting the frequent flyer programme, through yield management and revenue analysis to catering supply chain management. Blundell explains, With BUSINESS OBJECTS they have been able to provide any line manager with the capability to assess relevant business information without requiring an army of data specialists. British Airways primary challenge is to make the airline as a whole and each route profitable. This is complicated since the company is unable to change product offerings very quickly. With the capacity restrictions in many airports, routes have to be negotiated and published some six months in advance. BUSINESS OBJECTS supports their long term planning, analysing the number of flights per day, routes and aircraft types that are most appropriate, says Blundell. This drives their negotiation for capacity constrained routes. Maximising Yield Every airline has to achieve a balance between availability of higher priced business seats and filling the flight with cheaper leisure fares. British Airways is using BUSINESS OBJECTS to analyse customer behavitheir and flight sales to maximise yield on each route. The business and leisure traveller have very different needs, with the business traveller looking for frequency of flights, punctuality and good customer service, while the leisure traveller is looking for value for money. Customer service also provides an area of differentiation. British Airways promotional activity tailors offers based on customer preferences and travel history. The costs the market will bear are different on each route, at different times of the day and week and depend on the level of competition on that route. BUSINESSOBJECTS enables them to better understand booking and customer profiles and use that information to maximise yield on each flight by creating the right promotional offer to each customer group. British Airways Leads Punctuality League Two of the most successful BUSINESS OBJECTS applications have addressed punctuality and baggage handling. Analysing sources of delay, by type, route and reason has enabled British Airways to significantly improve its position in the punctuality league of European airlines. For business passengers, punctuality and efficient baggage handling are critical factors that drive the choice of airline. British Airways wanted to improve its punctuality and BUSINESS OBJECTS was part of that solution. By analysing any problems with BUSINESS OBJECTS they have become one of the top rated European airlines for punctuality. A similar analysis using BUSINESS OBJECTS to look at baggage handling enabled the company to highlight reasons for baggage failing to connect with the right flight. While there was time for passengers to make the connection it was not always possible for their luggage to make the same journey. They have overcome that problem and significantly improved our baggage handling as a re sult, says Blundell. Worldwide Business Intelligence Having created a business intelligence infrastructure that is underpinning decision making throughout the British Airways head office, the company is now looking to broaden its user base from one thousand to potentially ten thousand worldwide via its intranet. Blundell explains, They plan to use Business Objects WEBINTELLIGENCE internet BI solution to deliver the business intelligence functionality they have developed to airports and offices around the world. By leveraging the intranet and WEBINTELLIGENCE, they can deliver key business information in a cost effective manner. Using WEBINTELLIGENCE, British Airways will be able to provide local managers with secure access to the local information pertinent to their operation, underpinning the drive to maximise revenue and market share and minimise costs across specific routes. Blundell explains, British Airways business goal is to broaden the decision making ability by providing pertinent information. Empowering people to make decisions on behalf of the company leads to better customer relationships. By making information available via the intranet they can ensure improved consistent customer service worldwide. By analysing any problems with BUSINESS OBJECTS e have become one of the top rated European airlines for punctuality. Conclusion: British Airways remains cautiously optimistic about its future prospects. However, it is certain that considerably more work lies ahead if the airline is to succeed. The FSAS plan incorporated by BA resulted in considerable cost savings, and divestments also raised funds to pay off debt. The goal of the FSAS plan was to achieve a 10% operating margin and hence more recent cost cuts and job loses have been made by Willie Walsh order to accomplish this.

.Northwest Airlines Essay

1).Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers. 2) Minute Maid sees research as the fundamental first step in any business decision, and it created proprietary methods for conducting research. At what level of the hierarchy of business decision makers does Minute Maid operate 3) Which of the following questions is considered first when discussing a management dilemma 4) The goal of ethics in research is to _____. 5) _____ occurs when the participants are told only part of the truth or when the truth is fully compromised. 6) The process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones is called the _____. 7) The fun damental weakness in the research process is _____. 8) Which type of management question asks what do we want to achieve 9) In the Southeast, the potato chip market share held by the Lays brand is 46. This is an example of _____. 10) An increase in hours of television viewing leads to increases in the sales of snack foods. This is an example of a _____. 11) To be categorized as a customer, an individual must have a history of shopping at the establishment at least twice before the start of the study with expenditures of more than 10. RES/351 Final Exam. This is an example of _____. 12) James is entering data on client gender. Because the values entered reflect male or female, this variable is _____. 13) Which variable in an experiment is the variable expected to be affected by the manipulation 14) Qualitative research seeks to _____ theory while quantitative research _____ it. 15) Which of the following is true of quantitative research 16) The use of a control group in experimentation _____. 17) What is the first step in conducting an experiment 18) Data originating from studies that are conducted by others and created for a purpose different from the purpose of the study for which the data are being reviewed are called _____ data. Res 351 final exam 19) The goal of a formal study is to _____. 20) A _____ scale is a scale that scores an object or property without making a direct comparison to another object or property. 21).What type of data is produced by simple category scales